Martin Reed Martin Reed

How River Buddies Started

Idaho River Buddies: How a Morning Idea Sparked a Movement

Early mornings at the Trouthunter fly shop in Island Park, Idaho, are about more than just coffee and rigging rods—they're where ideas are born. In 2011, one such idea changed lives.

Martin Reed, a new pharmacy grad, brought in a humorous gift: a prescription-style card filled with flies. The shop crew loved it. “Why not sell these?” someone asked. “And better yet—use the money for something meaningful.”

The plan: make 100 cards, sell them for $60, and use the proceeds to take underserved youth on a guided fly fishing trip on the Henry’s Fork. With donated gear and support from the fly fishing community, that first trip became reality. Twelve kids floated the river, fished, explored, laughed, and left not just with gear—but with memories and mentors.

Since then, Idaho River Buddies has grown into a small 501(c)(3) nonprofit, hosting annual trips for youth with the help of generous donors, dedicated guides, and outdoor brands like Echo, Fishermen’s Eyewear, and multiple outfitters in the area.

In 2025, River Buddies celebrates its 15th year. What began over coffee and morning guide talk has become a model of mentorship, healing, and hope. A rod, a river, and someone who cares—that’s all it takes.

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River Buddies 2025

What an incredible day celebrating 15 years of River Buddies! None of this would be possible without our amazing sponsors, guides, volunteers, shuttle drivers, donors, and families who give so generously of their time and support.

This year was our biggest yet, with more kids experiencing the joy of fly fishing, building confidence, making new friends, and creating memories that will last a lifetime. Every smile, every fish caught, and every moment on the river reminded us why this program is so special.

Thank you to everyone who has helped make River Buddies a success over the past 15 years. Your generosity and dedication continue to change lives, one child and one fishing trip at a time.

Here's to 15 years of making memories—and many more to come!